Mosea - Royal Genix

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30%

Booking rate

100+

Positive Replies

Building a Scalable Outbound Engine to Reach High-Value Consumer Brands

Overview

Mosea helps brands connect with Gen Z through campus ambassador programs, large-scale event activations, content creation, experiential campaigns, product distribution, and social media blitzes. The company needed a scalable way to reach consumer brand leaders at companies large enough to benefit from its offering.

Result: The campaign generated 11 booked meetings in 46 days, including 2 meetings with enterprise brands employing approximately 29,000 people each.

The Challenge

Mosea wanted to connect with consumer brands that matched a specific ideal customer profile. The campaign needed to focus on companies with enough size, operational complexity, and market presence to justify a conversation. The target criteria were consumer brands with either $1M+ in revenue or 50+ employees.

The challenge was twofold. First, the campaign needed accurate list building and enrichment to identify the right brands and decision-makers. Second, it needed enough outbound infrastructure to support meaningful scale while protecting deliverability and campaign quality.

Our Approach

A dedicated outbound infrastructure was built with 80 inboxes. This gave the campaign enough sending capacity to reach a meaningful number of prospects while maintaining control over execution.

Campaign Component	What Was Built
Targeting	Consumer brands with $1M+ revenue or 50+ employees
Infrastructure	80 outbound inboxes
Data process	List building, validation, and enrichment across multiple sources
Messaging	Personalized outreach tailored to each prospect
Offer strategy	Conversation-oriented offer designed to create interest without forcing an immediate sale
Optimization	Continuous monitoring and messaging refinement

The campaign focused on quality and relevance rather than broad, untargeted outreach. Lists were built and validated against the target criteria, missing contact information was enriched, and the messaging was adapted to make the offer feel relevant to consumer brand leaders.

The Result

Within 46 days, the campaign generated 11 booked meetings. These meetings included a range of companies, from growing consumer brands to large enterprise organizations. Two of the booked meetings were with enterprise brands employing approximately 29,000 people each.

Metric	Result
Booked meetings	11
Campaign timeframe	46 days
Enterprise meetings	2
Approximate employee count of enterprise meeting targets	29,000 each
Positive response benchmark	1 positive response per approximately 300 targeted prospects
Positive-response-to-booked-meeting conversion	32.3%
Outbound infrastructure	80 inboxes

Key Takeaway

The campaign succeeded because scale was paired with precision. The 80-inbox infrastructure created reach, but the results came from accurate targeting, enriched data, personalized messaging, and a clear ICP. By focusing on consumer brands that matched defined revenue and employee thresholds, the campaign created conversations with both mid-market and enterprise-level opportunities.

Scaling outbound is not just about sending more emails. It requires the right infrastructure, clean data, precise targeting, and messaging built around the buyer’s context. We help brands turn outbound into a repeatable meeting-generation system.