Let’s build your GTM system together.

30%

Booking rate

100+

Positive Replies

Maximizing Sales Potential

30+ Meetings within 30 Days

Masulabs: From Local Expansion to 100+ Positive Replies in One Month

Overview

Masulabs, a growing tech consultancy, initially focused on outbound outreach to reach international prospects. After seeing traction, they pivoted to a GTM consulting approach with our help — shifting focus toward their local market. We guided their team on maintaining strong deliverability, refining messaging for cultural relevance, and aligning their outreach with the right industries and job titles.

The Challenge

Masu Labs had a solid infrastructure but lacked a localized GTM strategy. Their outreach wasn’t resonating with the right industries or job titles, and their emails risked low deliverability due to inconsistent practices. They needed a system that maintained technical performance while connecting authentically with local prospects.

Our Approach

We provided strategic consulting to: Audit and refine their outreach infrastructure for strong deliverability and domain health Develop new email copy that was translated and localized to align with regional tone and pain points Identify the right industry segments and job titles to focus on for higher-quality outreach By combining infrastructure optimization with cultural and linguistic accuracy, we positioned Masu Labs to scale their outbound in a sustainable way.

The Result

  • Within one month of launch, Masu Labs achieved:
  • 100+ positive replies from targeted prospects
  • 30+ booked calls with decision-makers
  • Improved domain reputation and long-term deliverability health

Key Takeaway

Technical precision and cultural relevance work hand in hand. By pairing strong infrastructure management with tailored messaging, Masu Labs built meaningful local connections and accelerated their outreach momentum in just 30 days.

Services Involved

  • GTM & deliverability consulting
  • Infrastructure optimization
  • Copy development and localization
  • Market segmentation and targeting

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